{"id":27346,"date":"2023-11-22T10:06:33","date_gmt":"2023-11-22T13:06:33","guid":{"rendered":"https:\/\/diariodebordo.net\/?p=27346"},"modified":"2023-11-22T10:07:29","modified_gmt":"2023-11-22T13:07:29","slug":"marca-de-vestidos-de-luxo-eg-a-porter-passa-a-ser-one-dress-upon-a-time","status":"publish","type":"post","link":"https:\/\/diariodebordo.net\/?p=27346","title":{"rendered":"Marca de vestidos de luxo EG \u00e0\u00a0Porter passa a ser One Dress Upon a Time"},"content":{"rendered":"\r\n

Eduarda Galvani d\u00e1 lugar \u00e0s empres\u00e1rias Carolina e Nath\u00e1lia Ceolin, que se unem \u00e0 Rafaela Ceolin no comando da empresa<\/em><\/p>\r\n\r\n\r\n\r\n

A marca de vestidos de luxo EG \u00e0\u00a0Porter<\/strong> \u2013 fundada pelas amigas Rafaela Ceolin e Eduarda Galvani<\/strong> em 2020 e que une a agilidade do digital ao luxo dos vestidos feitos \u00e0 m\u00e3o \u2013 ganhar\u00e1 novas s\u00f3cias: Carolina Ceolin<\/strong>, jornalista, publicit\u00e1ria e influencer digital, e Nath\u00e1lia Ceolin<\/strong>, advogada especialista em Direito dos neg\u00f3cios. Galvani percebeu que precisava se dedicar mais ao atelier e aos novos projetos e decidiu abrir espa\u00e7o para que as primas Ceolins assumissem o controle da empresa \u2013 que agora passa a se chamar One Dress Upon a Time<\/strong> \u2013 fazendo alus\u00e3o a \u201cOnce upon a time\u201d (Era Uma Vez), como no in\u00edcio dos contos de fadas.<\/p>\r\n

\"One
One Dress – cr\u00e9ditos Joana Baumg<\/figcaption><\/figure>\r\n\r\n\r\n\r\n

A One Dress Upon a Time, assim como a EG, atuar\u00e1 em uma cadeia produtiva justa e desacelerada.<\/strong> Com uma sele\u00e7\u00e3o primorosa de mat\u00e9ria prima e alt\u00edssimo controle de qualidade. Cada pe\u00e7a ser\u00e1 produzida especialmente para cada cliente. Os modelos s\u00e3o atemporais, sem cole\u00e7\u00f5es, por\u00e9m haver\u00e1 novidades frequentes. Para fazer uma moda mais justa e sustent\u00e1vel, todas as pe\u00e7as ser\u00e3o feitas sob encomenda. Assim que a cliente faz o pedido, inicia-se a produ\u00e7\u00e3o. Rafaela Ceolin, s\u00f3cia fundadora da empresa, montou um esquema onde \u00e9 poss\u00edvel remunerar bem toda a cadeia e ter um produto diferenciado a pre\u00e7o justo<\/strong>.<\/p>\r\n\r\n\r\n\r\n

A One Dress n\u00e3o ter\u00e1 ponto f\u00edsico, \u00e9 uma DNVB (Digitally Native Vertical Brand)<\/strong> \u2013 modelo de neg\u00f3cio nascido no digital \u2013 com venda direta para o cliente final, sem canais de distribui\u00e7\u00e3o e intermedi\u00e1rios. Os modelos criados por Eduarda Galvani permanecer\u00e3o l\u00e1, inclusive, a estilista continuar\u00e1 criando para a marca. Entretanto, al\u00e9m da assinatura dela, uma das grandes novidades \u00e9 a entrada de outros estilistas<\/strong>. As empres\u00e1rias buscar\u00e3o talentos em todo o Brasil e ir\u00e3o fazer collabs<\/em><\/strong> \u2013 \u201cA ideia \u00e9 facilitar e trazer as cria\u00e7\u00f5es dos estilistas mais adorados do Brasil para o formato pr\u00eat \u00e0 porter<\/em>, ou seja, pronto para usar, com valor reduzido em compara\u00e7\u00e3o a um vestido sob medida confeccionado por esses profissionais\u201d, conta Carolina Ceolin.<\/p>\r\n\r\n\r\n\r\n

Ainda como EG \u00e0\u00a0Porter, a marca obteve um crescimento de 308% de 2022 sobre\u00a02021, e teve mais de 400 vestidos vendidos. Carolina afirma que as empres\u00e1rias t\u00eam a expectativa de ultrapassar esses n\u00famerosno primeiro ano da One Dress. E ainda garante que a empresa continua com o mesmo posicionamento: \u201centregaremos vestidos com acabamento de atelier de alta costura de forma r\u00e1pida e descomplicada\u201d, conclui.<\/p>\r\n\r\n\r\n\r\n

SOBRE A ONE DRESS UPON A TIME<\/strong><\/p>\r\n\r\n\r\n\r\n

A ONE DRESS atua em uma cadeia produtiva justa e desacelerada. Com uma sele\u00e7\u00e3o primorosa de mat\u00e9ria prima e alt\u00edssimo controle de qualidade. Cada pe\u00e7a \u00e9 produzida especialmente para cada cliente. Os modelos s\u00e3o atemporais, sem cole\u00e7\u00f5es, mas com novidades frequentes. Para fazer uma moda mais justa e sustent\u00e1vel, produz todas as pe\u00e7as sob encomenda. N\u00e3o tem vestidos prontos, no escrit\u00f3rio tem rolos de tecido e modelagens. Assim que a cliente faz o pedido, inicia a produ\u00e7\u00e3o. \u00c9 uma entrega de atelier de moda de forma r\u00e1pida e descomplicada.<\/a><\/p>\r\n\r\n\r\n\r\n

Saiba mais em:<\/strong> shoponedress.com.br<\/a><\/p>\r\n\r\n\r\n\r\n

Instagram: <\/strong>@onedressuponatime<\/a><\/p>\r\n\r\n\r\n\r\n

SOBRE AS EMPRES\u00c1RIAS<\/strong><\/p>\r\n\r\n\r\n\r\n

Rafaela Ceolin<\/strong><\/p>\r\n\r\n\r\n\r\n

Administradora de empresas, com especializa\u00e7\u00e3o em empreendedorismo e sucess\u00e3o. Com p\u00f3s-gradua\u00e7\u00e3o no Instituto Marangoni em Mil\u00e3o, possui experi\u00eancia na equipe do Ermenegildo Zegna (empresa de alta-costura fundada em\u00a01910\u00a0em\u00a0Trivero,\u00a0It\u00e1lia\u00a0pelo\u00a0alfaiate\u00a0e empreendedor hom\u00f4nimo). Rafaela tamb\u00e9m fez parte do time de compras da Renner e liderou a cria\u00e7\u00e3o da equipe de compras da Youcom.<\/p>\r\n\r\n\r\n\r\n

Nath\u00e1lia Ceolin<\/strong><\/p>\r\n\r\n\r\n\r\n

Advogada, especialista em Direito dos Neg\u00f3cios. <\/a>Foi monitora do grupo de estudos de Direito e Economia da OAB. Trabalhou como advogada societ\u00e1ria em um dos maiores escrit\u00f3rios de advocacia do Brasil, a Martinelli Advogados.<\/p>\r\n\r\n\r\n\r\n

Carolina Ceolin<\/strong><\/p>\r\n\r\n\r\n\r\n

Jornalista e publicit\u00e1ria, trabalhou na equipe de jornalismo de entretenimento da TVCOM, e na Zeppelin, coordenando conte\u00fado para Fox e Discovery Home & Health. Trabalha como influenciadora digital para grandes marcas\u00a0do\u00a0estado.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

Eduarda Galvani d\u00e1 lugar \u00e0s empres\u00e1rias Carolina e Nath\u00e1lia Ceolin, que se unem \u00e0 Rafaela Ceolin no comando da empresa A marca de vestidos de luxo EG \u00e0\u00a0Porter \u2013 fundada pelas amigas Rafaela Ceolin e Eduarda Galvani em 2020 e que une a agilidade do digital ao luxo dos vestidos feitos \u00e0 m\u00e3o \u2013 ganhar\u00e1 […]<\/p>\n","protected":false},"author":14,"featured_media":27349,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-27346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dia-a-dia"],"acf":[],"yoast_head":"\nMarca de vestidos de luxo EG \u00e0\u00a0Porter passa a ser One Dress Upon a Time - Revista Di\u00e1rio de Bordo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodebordo.net\/?p=27346\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marca de vestidos de luxo EG \u00e0\u00a0Porter passa a ser One Dress Upon a Time - 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