{"id":32309,"date":"2025-02-04T19:43:24","date_gmt":"2025-02-04T22:43:24","guid":{"rendered":"https:\/\/www.diariodebordo.net\/?p=32309"},"modified":"2025-02-04T19:43:27","modified_gmt":"2025-02-04T22:43:27","slug":"carmed-se-une-a-oakberry-e-lanca-carmed-acai","status":"publish","type":"post","link":"https:\/\/diariodebordo.net\/?p=32309","title":{"rendered":"Carmed se une \u00e0 OAKBERRY e lan\u00e7a Carmed A\u00e7a\u00ed"},"content":{"rendered":"<p dir=\"ltr\">Novidade chega ao mercado como resultado de uma campanha para escolha de um novo Carmed<\/p>\n<p dir=\"ltr\">\u00a0<\/p>\n<div class=\"x-apple-transform-wrapper\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXebUZAz1nbtWPXj65zrLn7rIicojSeIw01pkFY05-ZNave_6hMS2mXft8cmYW9ghB7C_V0lInHI0uIA37Hn9tYKyIuw8tuzR5P7dXSoAtyQypPswDDIws7ThzbqllZGoVWphaSj?key=87wyXfqVQcz3gD5rwLPtYrbs\" width=\"470\" height=\"321\" \/><\/div>\n<p>\u00a0<\/p>\n<p dir=\"ltr\">A Cimed, terceira maior farmac\u00eautica do Brasil em volume de vendas e produtora do hidratante labial Carmed, anuncia uma parceria estrat\u00e9gica com a OAKBERRY, l\u00edder global no mercado, para o lan\u00e7amento do Carmed A\u00e7a\u00ed. A ideia do produto surgiu de uma a\u00e7\u00e3o que ouviu sugest\u00f5es da comunidade \u201cCarmed Lovers\u201d.<\/p>\n<p dir=\"ltr\">Na campanha promocional \u201cCrie Seu Carmed\u201d, realizada no ano passado, os consumidores cadastravam a nota fiscal da compra do produto no site da marca para concorrer a uma s\u00e9rie de pr\u00eamios &#8211; dentre eles, uma experi\u00eancia para conhecer a Cimed e ajudar a criar um novo aroma para o hidratante labial. A vencedora da promo\u00e7\u00e3o participou diretamente do processo criativo da novidade no escrit\u00f3rio da Cimed, resultando na escolha do aroma a\u00e7a\u00ed, que tem forte conex\u00e3o com o p\u00fablico brasileiro. A fruta t\u00edpica \u00e9 uma das mais populares do pa\u00eds e vem se posicionando como uma mat\u00e9ria-prima relevante dentro da ind\u00fastria cosm\u00e9tica.\u00a0<\/p>\n<p dir=\"ltr\">O produto chega \u00e0s farm\u00e1cias de todo o Brasil em fevereiro de 2025, e promete conquistar os apaixonados pelo fruto brasileiro, oferecendo uma experi\u00eancia sensorial com frescor e autenticidade, unindo o aroma irresist\u00edvel de a\u00e7a\u00ed com colora\u00e7\u00e3o roxa leve e charmosa. O pre\u00e7o sugerido \u00e9 de R$ 24,90.\u00a0<\/p>\n<p dir=\"ltr\">Para enriquecer ainda mais o projeto, a Cimed firmou uma colabora\u00e7\u00e3o com a OAKBERRY, somando expertise e autenticidade ao lan\u00e7amento. O resultado \u00e9 um produto que une inova\u00e7\u00e3o, participa\u00e7\u00e3o do consumidor e uma parceria estrat\u00e9gica.\u00a0<\/p>\n<p dir=\"ltr\">A colabora\u00e7\u00e3o promete movimentar o mercado farmac\u00eautico, seguindo o sucesso de parcerias anteriores, como as realizadas com Fini, Barbie, Hello Kitty e Bauducco, que posicionaram Carmed como al\u00e9m de um hidratante labial, mas tamb\u00e9m um item colecion\u00e1vel.<\/p>\n<p>O lan\u00e7amento chega em um momento de forte crescimento da linha Carmed, que registrou um sell-in (venda B2B) de R$ 404,5 milh\u00f5es em 2024, representando um crescimento de 18,6% em rela\u00e7\u00e3o a 2023. Esses n\u00fameros refletem o sucesso cont\u00ednuo da marca e a for\u00e7a de suas parcerias estrat\u00e9gicas, consolidando a Cimed como l\u00edder em inova\u00e7\u00e3o no segmento de cuidados labiais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Novidade chega ao mercado como resultado de uma campanha para escolha de um novo Carmed \u00a0 \u00a0 A Cimed, terceira maior farmac\u00eautica do Brasil em volume de vendas e produtora do hidratante labial Carmed, anuncia uma parceria estrat\u00e9gica com a OAKBERRY, l\u00edder global no mercado, para o lan\u00e7amento do Carmed A\u00e7a\u00ed. A ideia do produto [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":32310,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[156,63,88,66,65,161],"tags":[],"class_list":["post-32309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atualidades","category-destaques","category-empresarial","category-lancamentos","category-noticia-recente","category-verao-2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carmed se une \u00e0 OAKBERRY e lan\u00e7a Carmed A\u00e7a\u00ed - Revista Di\u00e1rio de Bordo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/diariodebordo.net\/?p=32309\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carmed se une \u00e0 OAKBERRY e lan\u00e7a Carmed A\u00e7a\u00ed - Revista Di\u00e1rio de Bordo\" \/>\n<meta property=\"og:description\" content=\"Novidade chega ao mercado como resultado de uma campanha para escolha de um novo Carmed \u00a0 \u00a0 A Cimed, terceira maior farmac\u00eautica do Brasil em volume de vendas e produtora do hidratante labial Carmed, anuncia uma parceria estrat\u00e9gica com a OAKBERRY, l\u00edder global no mercado, para o lan\u00e7amento do Carmed A\u00e7a\u00ed. 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