{"id":34419,"date":"2026-01-31T03:10:15","date_gmt":"2026-01-31T06:10:15","guid":{"rendered":"https:\/\/www.diariodebordo.net\/?p=34419"},"modified":"2026-01-31T03:10:15","modified_gmt":"2026-01-31T06:10:15","slug":"grupo-press-reforca-estrategia-de-verao-com-o-xiss-no-planeta-atlantida-2026","status":"publish","type":"post","link":"https:\/\/diariodebordo.net\/?p=34419","title":{"rendered":"Grupo Press refor\u00e7a estrat\u00e9gia de ver\u00e3o com \u00d4 Xiss no Planeta Atl\u00e2ntida 2026"},"content":{"rendered":"<div>Pelo terceiro ano, o Grupo Press marca presen\u00e7a no Planeta Atl\u00e2ntida 2026 com uma unidade do \u00d4 Xiss instalada no camarote do festival. \u00cdcone da comida de rua ga\u00facha, a marca leva ao maior evento de m\u00fasica do litoral do Estado seus produtos de maior giro \u2014 Xiss Salada e Xiss Calabresa \u2014 e apresenta como novidade desta edi\u00e7\u00e3o o Cachorro do Xiss, desenvolvido para o consumo \u00e1gil caracter\u00edstico de grandes eventos.<\/div>\n<div><\/div>\n<div>A participa\u00e7\u00e3o integra a estrat\u00e9gia do Grupo Press de posicionar suas marcas em ambientes de alta circula\u00e7\u00e3o e forte conex\u00e3o com o entretenimento ao vivo, utilizando eventos de grande porte como plataformas de visibilidade, relacionamento e gera\u00e7\u00e3o de receita durante a temporada de ver\u00e3o. A expectativa da opera\u00e7\u00e3o \u00e9 comercializar cerca de <b>5 mil lanches ao longo dos dois dias de festival<\/b>, refor\u00e7ando o potencial de escala da marca em eventos de grande porte.<\/div>\n<div><\/div>\n<div>Em Porto Alegre, o \u00d4 Xiss soma quatro unidades: a matriz, em opera\u00e7\u00e3o h\u00e1 sete anos na Padre Chagas, al\u00e9m das lojas no Cais Embarcadeiro, na Avenida Fernandes Vieira e no BarraShopping Sul. Em 2024, a marca deu um novo passo em sua trajet\u00f3ria ao ingressar no modelo de franquias, ampliando seu potencial de expans\u00e3o e consolidando-se como um neg\u00f3cio escal\u00e1vel dentro do portf\u00f3lio do Grupo Press.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pelo terceiro ano, o Grupo Press marca presen\u00e7a no Planeta Atl\u00e2ntida 2026 com uma unidade do \u00d4 Xiss instalada no camarote do festival. \u00cdcone da comida de rua ga\u00facha, a marca leva ao maior evento de m\u00fasica do litoral do Estado seus produtos de maior giro \u2014 Xiss Salada e Xiss Calabresa \u2014 e apresenta [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":34420,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[52,63,88,89,119,65,187,184,102,181],"tags":[],"class_list":["post-34419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-destaques","category-empresarial","category-entretenimento","category-eventos","category-noticia-recente","category-rio-grande-do-sul","category-verao-2026","category-viagens","category-vips"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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