{"id":35252,"date":"2026-05-26T22:15:23","date_gmt":"2026-05-27T01:15:23","guid":{"rendered":"https:\/\/www.diariodebordo.net\/?p=35252"},"modified":"2026-05-26T22:15:23","modified_gmt":"2026-05-27T01:15:23","slug":"general-shopping-e-outlets-do-brasil-celebra-a-pluralidade-das-conexoes-humanas-em-nova-campanha","status":"publish","type":"post","link":"https:\/\/diariodebordo.net\/?p=35252","title":{"rendered":"General Shopping e Outlets do Brasil celebra a pluralidade das conex\u00f5es humanas em nova campanha"},"content":{"rendered":"<p><i>Com foco no Dia dos Namorados e o per\u00edodo de Copa, Rede Outlet Premium apresenta copos t\u00e9rmicos com caixa de som personalizados pelo artista Lito Noc\u00eara<\/i><\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/ci3.googleusercontent.com\/meips\/ADKq_NbKWMblWFjNKUbFbBoowzMePZrx4JuUs4LVSe_U74BWur07V-0VAY9ppSP44mZPy8R9qp7q5bX8EMmTOzgKyoG8HFtBsThb4ZGl7wq8WCIEDReumDA3rOUVb9e1AuJaHC6CCnWLWpMtMg6CxpFoMI0_QHbn-meBv3zUaQ0XmLfXp-1Si2C6vGM5BNpVDC5WUJ-H36hxZta5CU6222PZ=s0-d-e1-ft#https:\/\/files.pressmanager.net\/clientes\/28bae473b73d03504902c6d1ccada8e6\/imagens\/2026\/05\/22\/ff8e27ec523c3b57b7da5570231b00b6_medium.jpg\" alt=\"\" border=\"0\" \/><\/p>\n<div><\/div>\n<div>\n<p>A\u00a0<strong>General Shopping e Outlets do Brasil<\/strong>, l\u00edder no segmento de outlets no pa\u00eds, apresenta a nova campanha da\u00a0<strong>Rede Outlet Premium<\/strong>\u00a0com foco na valoriza\u00e7\u00e3o das conex\u00f5es humanas. Sob o mote\u00a0\u201cUm brinde aos encontros\u201d, a a\u00e7\u00e3o \u2014 iniciada no Dia das M\u00e3es \u2014 agora se estende ao\u00a0Dia dos Namorados e ao per\u00edodo da Copa. O destaque da iniciativa s\u00e3o os quatro modelos colecion\u00e1veis de copos t\u00e9rmicos com caixa de som embutida, que trazem estampas exclusivas assinadas pelo artista paulistano\u00a0Lito Noc\u00eara\u00a0(<a href=\"https:\/\/www.google.com\/url?q=https%3A%2F%2Fwww.instagram.com%2Feusoulito%2F\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.google.com\/url?q%3Dhttps%253A%252F%252Fwww.instagram.com%252Feusoulito%252F&amp;source=gmail&amp;ust=1779575584602000&amp;usg=AOvVaw3TviUmgq6GyJcuLRmz7UR5\">@eusoulito<\/a>). A iniciativa ser\u00e1 realizada nos empreendimentos da rede localizados nas regi\u00f5es Sudeste, Centro-Oeste e Nordeste.<\/p>\n<p>No formato \u201ccomprou, pagou, levou\u201d, at\u00e9 o dia 19 de julho*, os consumidores poder\u00e3o adquirir uma das op\u00e7\u00f5es dispon\u00edveis a cada R$ 300,00 em compras, mediante pagamento adicional. Tamb\u00e9m ser\u00e1 poss\u00edvel garantir a cole\u00e7\u00e3o completa, com as quatro vers\u00f5es, conforme os valores disponibilizados por cada outlet. Para mais informa\u00e7\u00f5es, \u00e9 recomend\u00e1vel consultar o regulamento, pre\u00e7os promocionais e per\u00edodo nos sites e nas redes sociais dos outlets participantes de cada regi\u00e3o.<\/p>\n<p>Al\u00e9m de adquirir um produto \u00fanico, os clientes tamb\u00e9m apoiar\u00e3o uma iniciativa de impacto social. Parte da renda obtida com a venda dos copos ser\u00e1 destinada ao Hospital do GRAACC, institui\u00e7\u00e3o refer\u00eancia no tratamento de crian\u00e7as e adolescentes com c\u00e2ncer. H\u00e1 mais de quatro anos, a General Shopping e Outlets do Brasil mant\u00e9m uma parceria cont\u00ednua com o hospital, destinando recursos provenientes de suas campanhas promocionais e outros projetos especiais para a institui\u00e7\u00e3o, refor\u00e7ando seu compromisso com a responsabilidade social.<\/p>\n<p><strong>Conectando encontros<\/strong><\/p>\n<p>Mesmo contemplando diferentes ocasi\u00f5es, a campanha preserva um conceito \u00fanico e inclusivo, pensado para dialogar com todos os perfis de clientes da rede. A proposta \u00e9 celebrar momentos compartilhados entre m\u00e3es e filhos, fam\u00edlias, namorados, casais, amigos e torcedores, em diferentes contextos, indo do almo\u00e7o em fam\u00edlia ao passeio entre amigos, do programa a dois \u00e0 celebra\u00e7\u00e3o coletiva durante os jogos.<\/p>\n<p>O Diretor de Marketing e Comercial da General Shopping e Outlets do Brasil, Thiago Braga, comenta a import\u00e2ncia estrat\u00e9gica de conversar com diferentes perfis. \u201cA proposta \u00e9 enaltecer as diferentes rela\u00e7\u00f5es cotidianas, trazendo um brinde vers\u00e1til, que une design, funcionalidade e experi\u00eancia interativa. A campanha refor\u00e7a nosso posicionamento como uma rede que valoriza conex\u00f5es e oferece experi\u00eancias relevantes alinhadas ao estilo de vida do nosso p\u00fablico\u201d, conta.<\/p>\n<p>Como diferencial, o brinde oferece uma experi\u00eancia interativa que amplia o contato do p\u00fablico com a arte. Assinado pelo artista Lito Noc\u00eara, o produto incorpora uma aplica\u00e7\u00e3o em realidade aumentada \u2013 marca registrada do artista -, acessada por meio de um QR Code presente na embalagem, tornando a experi\u00eancia ainda mais envolvente.<\/p>\n<p>Para este projeto, o artista imprime seu estilo autoral em uma linguagem contempor\u00e2nea, apostando em uma est\u00e9tica minimalista e floral, com estampas que funcionam tanto de forma individual quanto em conjunto, refor\u00e7ando visualmente a proposta de encontros que se complementam.<\/p>\n<p>Pensado para diferentes momentos de uso, o copo t\u00e9rmico com caixa de som se destaca pela versatilidade, ao reunir dois produtos em um \u00fanico item. O consumidor pode utiliz\u00e1-los juntos ou separadamente, j\u00e1 que a caixa de som pode ser desacoplada, garantindo mais liberdade em diferentes situa\u00e7\u00f5es.<\/p>\n<p>Al\u00e9m disso, o item mant\u00e9m bebidas geladas por at\u00e9 6 horas e quentes por at\u00e9 3 horas, enquanto a caixa de som possui resist\u00eancia \u00e0 \u00e1gua, chuva, respingos e jatos de baixa press\u00e3o.<\/p>\n<p>A campanha estar\u00e1 dispon\u00edvel nas unidades Outlet Premium S\u00e3o Paulo (Itupeva \u2013 SP), Outlet Premium Grande S\u00e3o Paulo (Itaquaquecetuba \u2013 SP), Outlet Premium Imigrantes (S\u00e3o Bernardo do Campo \u2013 SP), Outlet Premium Rio de Janeiro (Duque de Caxias &#8211; RJ), Outlet Premium Salvador (Cama\u00e7ari \u2013 BA), Outlet Premium Bras\u00edlia (Alex\u00e2nia \u2013 GO) e Outlet Premium Fortaleza (Caucaia \u2013 CE), durante o hor\u00e1rio de funcionamento de cada empreendimento, das 9h \u00e0s 21h.<\/p>\n<p><em>*Consulte regras,\u00a0<\/em>pre\u00e7os promocionais e per\u00edodo de campanha\u00a0<em>nos sites e redes sociais de cada um dos empreendimentos participantes.<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-35253 aligncenter\" src=\"https:\/\/www.diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-233x300.jpg\" alt=\"\" width=\"233\" height=\"300\" srcset=\"https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-233x300.jpg 233w, https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-796x1024.jpg 796w, https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-768x987.jpg 768w, https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-1195x1536.jpg 1195w, https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-1593x2048.jpg 1593w, https:\/\/diariodebordo.net\/wp-content\/uploads\/2026\/05\/copos-4-scaled.jpg 1991w\" sizes=\"auto, (max-width: 233px) 100vw, 233px\" \/><\/p>\n<p><em>\u00a0<\/em><\/p>\n<p><strong><u>General Shopping e Outlets do Brasil<\/u><\/strong><\/p>\n<p>A General Shopping e Outlets do Brasil est\u00e1 entre as l\u00edderes no mercado brasileiro de shopping centers, administrando um total de 321.950 mil m2 de ABL, de 16 empreendimentos em opera\u00e7\u00e3o. S\u00e3o eles: Parque Shopping Barueri, Cascavel JL Shopping, Parque Shopping Sulacap, Shopping Bonsucesso, Shopping do Vale, Parque Shopping Maia, Unimart Shopping, Auto Shopping Internacional, Poli Shopping Guarulhos, Outlet Premium Bras\u00edlia, Outlet Premium Salvador, Outlet Premium S\u00e3o Paulo, Outlet Premium Grande S\u00e3o Paulo, Outlet Premium Rio de Janeiro, Outlet Premium Fortaleza e Outlet Premium Imigrantes. Os shopping centers da General Shopping e Outlets do Brasil est\u00e3o estrategicamente concentrados nas Regi\u00f5es Sul e Sudeste do pa\u00eds. Com abrang\u00eancia nacional, os Outlets Premium est\u00e3o localizados nas regi\u00f5es Sudeste, Centro-Oeste e Nordeste do pa\u00eds, e s\u00e3o l\u00edderes do segmento no Brasil.<\/p>\n<p>Pioneira na introdu\u00e7\u00e3o do conceito Outlet no mercado brasileiro, a General Shopping e Outlets do Brasil tamb\u00e9m \u00e9 reconhecida pela diversidade dos seus empreendimentos e a proximidade que mant\u00e9m com seus mais de dois mil lojistas. Para mais informa\u00e7\u00f5es, basta acessar o site.<\/p>\n<p><strong><u>Contatos para a Imprensa<\/u><\/strong><\/p>\n<p><strong>Weber Shandwick &#8211;\u00a0<\/strong><a href=\"mailto:gsob@webershandwick.com\" target=\"_blank\" rel=\"noopener noreferrer\">gsob@webershandwick.com<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com foco no Dia dos Namorados e o per\u00edodo de Copa, Rede Outlet Premium apresenta copos t\u00e9rmicos com caixa de som personalizados pelo artista Lito Noc\u00eara &nbsp; A\u00a0General Shopping e Outlets do Brasil, l\u00edder no segmento de outlets no pa\u00eds, apresenta a nova campanha da\u00a0Rede Outlet Premium\u00a0com foco na valoriza\u00e7\u00e3o das conex\u00f5es humanas. Sob o<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_eb_attr":"","inline_featured_image":false,"_joinchat":[],"footnotes":""},"categories":[185,63,88,66,65],"tags":[],"class_list":["post-35252","post","type-post","status-publish","format-standard","hentry","category-brasil","category-destaques","category-empresarial","category-lancamentos","category-noticia-recente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>General Shopping e Outlets do Brasil celebra a pluralidade das conex\u00f5es humanas em nova campanha - Experi\u00eancias que conectam marcas, pessoas e momentos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.diariodebordo.net\/?p=35252\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"General Shopping e Outlets do Brasil celebra a pluralidade das conex\u00f5es humanas em nova campanha - Experi\u00eancias que conectam marcas, pessoas e momentos\" \/>\n<meta property=\"og:description\" content=\"Com foco no Dia dos Namorados e o per\u00edodo de Copa, Rede Outlet Premium apresenta copos t\u00e9rmicos com caixa de som personalizados pelo artista Lito Noc\u00eara &nbsp; A\u00a0General Shopping e Outlets do Brasil, l\u00edder no segmento de outlets no pa\u00eds, apresenta a nova campanha da\u00a0Rede Outlet Premium\u00a0com foco na valoriza\u00e7\u00e3o das conex\u00f5es humanas. 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